CLIENT: Toshiba [e-Studio] DELIVERABLES: Concept & Design & Print PRODUCTS: Calendars GEOGRAPHIC: Asia Pacific & Middle East
A visually pleasing colorful Toshiba calendars featuring the Japanese art of paper folding – Origami (折り紙). Ori means “folding” and gami means “paper”. Is the art of paper folding, which is often associated with Japanese brand’s traditional culture. In modern usage, the word “Origami” is used as an inclusive term for all folding practices, regardless of their culture of origin. We wanted to feature the colors print out by Toshiba printers are so vibrant that it literally comes to life. Especially when with each origami animal had been folded. Hence the tagline, ‘Bring your Art pieces to life’ was create to highlight both the printer and the culture of Japanese brands.
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