CLIENT: Nikon Japan    DELIVERABLES: Concept & Design     PRODUCTS: POS Standee      GEOGRAPHIC: Oceania

We were asked to design a display POS standee that showcased “I SEE FREEDOM”, represented by Laurent Harbulot, a travel photographer who is among the seven visionaries for Nikon I SEE campaign. The main focus as a play on the tagline, we came up with two distinct, but interchangeable standees: one for “I SEE”, and the other for “FREEDOM”. Visually, this reinforces the core campaign message: No matter the vision, Nikon lens remains at the center of it all, helping you “SEE”.

Visionary Laurent Haburlot

Others Nikon project includes Z-fold pocket guideDL brochures, Packaging design and Desktop Apps.

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