Nikon, whose name is synonym with “the world finest lenses”, has been providing millions of people across the world and beyond, with a sharper point of view through the most trusted and sought-after optical products. In every Nikon product there is an optical lens, from cameras to IC/LCD steppers and scanners, from microscopes to telescopes. In order to foster innovation, each division’s research and development is organized around a common platform sharing its basic technologies: The Nikon Core Technology Center, focusing opto-electronics and precision technologies.
Working with Nikon Japan, we came to an understanding Nikon wanted to have a consistency for all their marketing collateral in different regions of the world. Therefore we worked with their marketing team to create a customised Apps application in support of their product range. This Nikon Apps allows them to customize their product according to their preference base on their region – key element, feature, language, preferred size and more. This helps them to save a bundle in customization base on region and most importantly, consistency in their branding identity.
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