CLIENT: Bank of China Singapore DELIVERABLES: Concept & Design PRODUCTS: Branding GEOGRAPHIC: Singapore
Since Bank of China Singapore (BOC Singapore) boc sg World MasterCard targets the highly affluent, we were careful to steer the look and feel of the card face in a direction that spoke of exclusivity. This influenced our decision-making in terms of image, colour and layout to develop a coherent and elegant branding for the campaign that remains consistent across all marketing collateral for BOC such as eDM, Ads, application forms and welcome packs.
Others Bank of China project includes promotion with Resort World Sentosa, new launch of Dual Currency Diamond Card and Great Singapore Sales Ads.
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