CLIENT: BOC Singapore DELIVERABLES: Concept & Design PRODUCTS: Branding GEOGRAPHIC: Singapore
Bank of China BOC Singapore Dual Currency Card allows users to use it in 2 different currencies with participating merchants throughout China and Singapore, we wanted the message to be clearly communicated in the key visual. Our final execution shows the 2 diamond currency standing tall before the skyline of the 2 cities. Efficiently communicating the message behind the campaign and at the same time remained consistent to the brand image.
Others Bank of China project includes branding for the World Mastercard campaign, joint promotion with Resort World Sentosa Advertisement and Great Singapore Sales Ads.
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