CLIENT: Bank of China DELIVERABLES: Concept & Design PRODUCTS: Ads GEOGRAPHIC: Singapore
Our objective was to design an Ads that highlighted the promotion Bank of China UnionPay Cards is offering with the various partner including Resort World Sentosa (RWS). The attraction includes S.E.A Aquarium and Adventure Cove Waterpark. Dinning retreats from various restaurant and great discount for hotel and spa within the RWS. Due consideration was made to the type of media channel been use, therefore, we focus on creating a design that was clear and distinct. To stand out from all that clutter in a newspaper, this advertisement would eventually be simplistic and convey the messages across to consumer on the promotion.
Others Bank of China project includes branding for the World Mastercard campaign, new launch of Dual Currency Diamond Card and Great Singapore Sales Ads.
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