CLIENT: Bank of China Singapore DELIVERABLES: Concept & Design PRODUCTS: eDM GEOGRAPHIC: Singapore
An Electronic Direct Mailer (EDM) is a highly valuable & effective direct marketing tool, as it delivers your marketing/promotional messages direct to the inbox of a potential consumer. In conjunction with the Bank of China Shop card advertising, eDMs are also created to give subscribers an update of the upcoming promotion as well as what the participating vendors are offering. Always keeping in mind to have a functional and informative UI design, we created layouts to house all the information in an easy to read and access format.
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