CLIENT: Nikon Japan DELIVERABLES: Concept & Design PRODUCTS: Z-Fold Brochures GEOGRAPHIC: US
An extension of the Nikon I SEE campaign, the Nikon Z-fold brochures pocket guide is a pocket-sized comparison booklet for the various brands under Nikon. When designing the booklet, size is one of the main factors. Nikon wants the booklet to be small and handy. Therefore, the pocket guide designed mainly using icons and less text at the same time it represent the various properties. Colors were also carefully chosen so that it represents each brand uniquely.
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