Imagination without Limitation

 CLIENT: Toshiba [E-Studio]    DELIVERABLES: Concept, Design & Web      PRODUCTS: Campaign & Branding     GEOGRAPHIC: Middle East & Asia

Drawing reference from nature, this campaign is based on the concept of, “Imagination without limitations”. By using a tree frog, chameleon and hummingbird, which each has the unique ability to survive in nature. They are well known as the defendant of wildlife, despite their small sizes.

Brilliant color without limitation – The brilliant colors of red-eyed tree frog developed its vivid scarlet peepers to shock its predators into at least briefly questioning their meal choice. When disturbed, they flash their bulging red eyes and reveal their huge, webbed orange feet and bright blue-and-yellow flanks. This technique, called startle coloration, may give the predator a pause, offering a precious instant for the frog to spring to safety.

The chameleons are reptiles that are part of the iguana suborder. These colorful lizards can change skin color to adapt to the environment, response to its emotions, changes in light, temperature or humidity – Adaptation without limitation.

Hummingbirds are small, colorful birds with iridescent feathers. Their name comes from the fact that they flap their wings so fast (about 80 times per second) that they make a humming noise. Hummingbirds can fly right, left, up, down, backward, and even upside down. They are also able to hover by flapping their wings in a figure-8 pattern – Performance without limitations.

Each highlights the enhanced performance and integrated functionality of the TOSHIBA e-STUDIO’s Color Multifunction Printers, despite the small footprint of the amazing machines.


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