We were very excited doing the photography with a newly established street-wear brand for the first time. For us, the aim was to do something that coincides with the spirit of the brand – new, young and lively. Instead of showing mannequin-like, 6-pack ab models, we were more interested in capturing the apparels in a fresh new way that was fun and different. Our approached is to show the individual style in their streetwears which is the core selling point.
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