In devising a coherent and flexible packaging for Cho.Co.Lot’s line of luxury fine chocolates, we relied on a strong display of typography and a sharp color palette to give it a bold and modern look. Being inspire by the Pantone style, the richness of the chocolate was display with bold typography in percentage and the color tone according to their richness. The different color tone determines the richness of the flavor, example green indicates the darkness of the chocolate, yellow tone indicate the amount of nut and purple indicate the richness of berry.
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