Nikon Screensaver

 CLIENT: Nikon Japan    DELIVERABLES: Concept, Design & Programming     PRODUCTS: Application      GEOGRAPHIC: Worldwide

An office screensaver is activated in times of inactivity, during which there is a disruption in concentration and productivity. How do we create a screensaver that would help the everyone recharge and regain concentration upon returning to his desk? A collection of photographs around the world for the Nikon campaign “I SEE through Nikon spectacles lenses” was accumulated and produced into a screensaver for the desktop computer. This Nikon campaign dwells on the notion of seeing and achieving great things beyond what is mere before you. By using the key visuals and taglines from the campaign, the aim was to inspire everyone to see beyond the constraints of life.

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