We learned that the conventional POS standees in the market looked fairly regular in form and shape, which turned out to be an enlightening indication. From there, we focused on how we could integrate great visuals with interesting paper forms. Divided into 3 sided, each panel highlights one key feature of the LG Home Appliance dishwasher, along with die cuts that work with graphics on each panel. This instantly transformed an otherwise ordinary looking POS standee into a much more interesting work of design to reflect what we are very proud of.
LG Life’s Good
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