Citizen Beyond Precision

 CLIENT: Citizen    DELIVERABLES: Concept, Design, Print & Web programming     PRODUCTS: Standee / Brochure / Self promo/ File folder/ Web /Poster     GEOGRAPHIC: Asia Pacific

All citizen lenses utilise an extremely unique technology to craft their premium lenses into a diamond-shape polymer, providing crystal-clear vision not visible to the naked eyes. To emphasize on that technology, we made use of the facets on a diamond’s surface as a visual motif to represent the exquisite methods of diamond crafting and applied it throughout the marketing collaterals.


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