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Paris with Love - BBGR iPAL campaign "Vivez la vie, aimex la via"

BBGR – Paris with Love

 CLIENT: BBGR Singapore    DELIVERABLES: Concept & Design     PRODUCTS: Brochure / Poster    GEOGRAPHIC: Hong Kong

“Vivez la vie, aimex la via” means “Live life, love life” in french. When leading ophthalmic french company, BBGR engaged us to create a campaign that was to be launched in Hong Kong, it seemed apt that we adopted that french saying as our overall concept. In conveying that sentiment, we used daisies – commonly associated with purity and cheerfulness – to form the iconic Eiffel Tower as an attempt to distill its essence down to one single image.


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